Superheroicly Shoes Campaign

Following a successful spring/summer 2018 catwalk show over New York Fashion Week, womenswear and accessories designer Marijana Hero, founder of Hero4Heroes, has released the latest campaign for her colourfulSuperheroicly SS18 shoe collection.

Hero4Heroes’s Superheroicly shoes reflect the brand’s signature style: the new collection is playful, bold, colourful and creative.

The talented designer explains that it felt natural to create a shoe line that would complement her ready-to-wear collections.

Hero says that she found inspiration while travelling around European cities including Barcelona, London and her hometown, Rijeka – all cities that the shoes are named after.

The new collection stays true to Hero4Heroes’ signature style, featuring bright pops of colour with intricately detailed patterns and sequins. The shoes, which were produced in Italy and made to the highest level of Italian craftsmanship; were made using a variety of the best leathers including: original, metallic, grain and suede leathers.

Charged with creating fashion for heroines of all ages – girls, young women, students, mothers, businesswomen and grandmothers, Hero4Heroes is for bold women, brave enough to exchange safe hues for an explosion of colour.

“Each design is unique; it is an unfinished story, completed by the personality and attitude of the wearer. I want each Hero4Heroes wearer to be her own ‘fashion hero’, to look at herself as a beacon of her own self-expression.”

 footwear images were shot in London by Saskia Lawson and styled by Craig Hemming.